Agency

Giving purpose, valuing experience, and respecting the human and ecological environment

We are Inconito.

More than a name, it's our way of being and approaching our profession. Going against the grain of other communication agencies, we make it a point of honor to work in the shadows to let our clients take all the limelight.

Being Inconito means being independent and therefore free. Free to make our own choices, to select our service providers according to our ethical and professional requirements. Free to maintain a family spirit and to be bold in our recommendations. Free to challenge ourselves, to reinvent ourselves every day. But above all, free to rethink our profession in order to strive for a better society, environment and future. All while forging sincere and lasting human relationships with our clients..

Because yes, what drives us is the desire to create bonds. With you, of course, but also between you and your audiences. To achieve this, we advocate a co-creation method where we work hand in hand, in partnership with you, bringing you our outside perspective and drawing inspiration from your essence, background and values. We never impose. We always propose. And while we pay close attention to your briefs, we love to challenge them, to go above and beyond, to find what lies beneath in order to identify your needs with the utmost precision. This way, we are certain to optimize your words, to make them useful and relevant.

We are enthusiasts, that's what we are.

From our job as communicators, of course, but also from yours. Whatever it may be. Because one of our greatest strengths lies precisely there, in our ability to acculturate and blend in. Above all, we want to understand everything. No, we need to understand everything. To immerse ourselves in your sector of activity and its specificities, to integrate its jargon, codes and requirements. It is this chameleon-like quality, combined with our expertise, that enables us to create clear messages that are accessible to the target audiences. Because if your messages are to be seen and heard, they must above all be understood.

Twenty-five.

It could be the number of years that have passed since our creation, but no, we have been around for much longer than that. Twenty-five is actually the number of employees that make up our teams. With personalities with different and complementary areas of expertise, we ensure total control of all aspects of communication: from auditing to operations, including consulting and creation. This cross-disciplinary approach is a major asset in the game of influence, as it guarantees the unity between your brand image and your various multimedia communication activities. And this consistency is precisely what makes you credible and identifiable to your targets.

Let's be frank and direct about our profession: we don't believe in preconceived ideas, ready-made solutions or miracle cures. Our belief is that each client, sector or issue is unique and rightly deserves an equally unique response. Tailor-made is what you need. Adapted to your challenges, your image and your budget. All of this obviously requires boldness and creativity, whether in consulting, concept creation, graphic transcription or operational implementation. Fortunately, we have no shortage of these and we prove it with each of our projects. Your projects. It also requires innovation. That is why we strive to keep a close eye on trends and technological developments, to train ourselves, to master them and to offer them to you. Knowing how to anticipate, to be where your audiences expect you to be. Being bold, to surprise where your audiences do not expect you to be. This is how we shape your communication, making it attractive, appealing and memorable.

We are committed.

Towards our customers, as we wrote to you previously, but also towards society and the environment. Our values and convictions drive us to act in the general interest. This translates into in-depth reflection and reorganization at all levels of our profession. In training, to make our content accessible to as many people as possible. In the supplies and service providers that we select in accordance with our ethics.

In our everyday actions, in our choice of means of transport, in our energy consumption habits. In our sponsorship of culture and education, which we support with the utmost enthusiasm. And, of course, in the recommendations we make to you, combining simplicity and efficiency. Partnering with Inconito means giving yourself the opportunity to connect your communication activities to the challenges of today and tomorrow. It means leaving the strongest impression on your audience while having the smallest ecological footprint. This sincere and wholehearted commitment has also been recognized by the CSR Label for active agencies from AFNOR Certification and the Association des Agences-Conseils en Communication (AACC).

As you will have gathered from reading these lines, at Inconito, we like talking about our clients more than we like talking about ourselves. Better still, we prefer talking with our clients. That is why we are eager to discuss your projects in depth with you. And over a coffee, if you like.

You also now know that, with a view to a better future, we advocate sobriety. Everywhere. All the time. That we have made the strong and bold choice to remain clear and concise in all circumstances. And it is precisely for these reasons that we are stopping writing here.

From brand strategy to digital experiences

Inconito agency has a team of nearly 30 collaborators supported by a network of experts: consultants, designers, graphic artists, developers, UX, urban planners, sociologists, exhibition designers, writers, scriptwriters, illustrators, geographers, mediators, SEO experts, etc.

Strategic definition & customized communication plan
  • Internal and external audits (benchmark)
  • Qualitative and quantitative interviews
  • Positioning definition
  • Naming
  • Design of a general public communication plan
  • Design of incentive and BtoB actions
  • Digital strategies and support for digitization
  • Territorial marketing strategies

 

Brand content

  • Genesis and history of a product or project (storytelling)
  • Design of editorial charters
  • Corporate saga
  • Video content
  • Digital experiences

 

Visual creation and graphic design

  • Communication and advertising campaigns
  • Brand platform, visual identities and graphic charters
  • Publishing & packaging
  • Graphic design applied to exhibition scenography and signage

UX/UI design

  • Organization of workshops, interviews and user tests
  • Creation of personas and user journeys
  • Co-creation of tree structure: card sorting workshops
  • Quantitative analysis: questionnaires, statistics, heatmap implementation, etc.
  • Prototype design, wireframes
  • Interface design or UI phase
  • Digital graphic charters
  • Responsive mock-ups of key pages
  • Implementation of design system

 

Development

  • Expertise in Drupal, headless Drupal and WordPress
  • Creation of serious games and museum devices (Unity or React)
  • Maintenance, third-party application maintenance, advice, follow-up and developments
  • Hosting on servers based in France in partnership with NFrance

 

Note: Opquast quality rules and eco-design and accessibility best practices are taken into account during all phases, from UX/UI design to technical development.

 

Web marketing

  • Tracking plan and statistical analysis (Matomo and Google)
  • Technical and semantic SEO recommendations (Semrush) for natural referencing optimization
  • Social media management